Sunday, July 31, 2011
What a Peach
Thursday, July 28, 2011
Dare to Bake: Sweet Eat and Summer Bounty
Saturday, July 23, 2011
Heat Wave

Wednesday, July 20, 2011
Homesick for Chocolate

Anyone who has moved away from the place he or she grew up, understands how little things remind you of home and make you yearn to return. While gloomy overcast skies and a miserable drizzle conjure up memories of my Pacific Northwest home, they don't send me running for the first cross-country flight. But certain things, like a vibrant coffee culture and a rugged outdoorsiness, incite a deep longing for the region. Theo is one of those things. Tucked into the cozy Fremont neighborhood of Seattle, this chocolate factory is somewhat of a legend and favorite haunt of local (and not-so-local) chocolate lovers. I had the opportunity to exchange a few words with both Audrey (Sales and Marketing Manager) and Debra (VP of Sales and Marketing) about the company’s inner workings.
What inspired the creation of Theo Chocolate?
As a young man, Joe Whinney, Theo's CEO & Founder, stumbled upon cocoa growing communities on a sailing trip near Belize. He spent time with indigenous farmers, fell in love with the cacao tree and tropical rainforests, and began to question an industry that paid farmers poorly with little regard for the environment. After years pioneering the supply chain for organic cacao in the United States, and finally buoyed by a growing appreciation for organic food, Whinney open Theo Chocolate in 2006.
Why choose a bean-to-bar operation?
Being a vertically integrated bean-to-bar operation means that Theo has complete control over product quality, farmer relationships, and ingredient sourcing. Additionally, by owning the whole process, Theo can respond quickly to market changes, and has the unique ability to educate consumers about the industry. All of Theo’s processes comply with our third-party organic and Fair for Life certifications. Being a "maker" distinguishes Theo from "melters", who buy chocolate and melt it down to form their products.
What factors do you consider in the choice of your current sources of cacao? Are you planning to change or expand these? (I haven’t tried Costa Rica, but Madagascar is my favourite bar – not unlike many of the staff members!)
Our cacao sources are based primarily on quality of the organic and Fair Trade certified cacao available in various cocoa growing regions. We are always open to testing bean samples from potential suppliers and are interested in working with material that meets our quality standards.
The other most critical factor in our sourcing relates to our mission to build capacity with farmers, and elevate them in the supply chain. This requires a commitment on our part to working with farmer business groups or cooperatives that show potential to reach our quality standards, and to provide them with the necessary resources and education required to improve quality, increase yields and gain access to markets. Currently, we are working with growers in East Africa, in Tanzania and the Democratic Republic of Congo – both areas where cocoa farmers are very poor, marginalized, and at the mercy of the cocoa commodity market.
How has Theo considered the long-term social, environmental, and/or economic viability of the venture?
Theo operates on the belief that all life on the planet is interconnected, and this is demonstrated in our choices of and relationships with suppliers. To consider ourselves a success, social, environmental and economic components must be viable and healthy. We pay farmers fairly and work with them to improve their quality, which translates into a better, more consistent product for Theo. We value the planet through our ingredient, packaging, and sourcing efforts so it can nurture and sustain us. We share our practices via demos, factory tours, and events through which consumers taste, appreciate and value our chocolate, growing support for our brand via sales and goodwill. And ultimately, those consumers determine the viability of our venture!
What is your interaction with the communities that grow and cure the cacao? What is the most rewarding aspect of working closely with a community?
Our degree of interaction varies depending on the country. In countries where cacao is certified organic and Fair Trade and meets our quality standards, we have a straightforward relationship that involves contracting for bean supply at fair prices, providing feedback to farmers regarding quality, and ongoing communication regarding our needs and theirs.
In other regions, our investment goes much deeper, and involves comprehensive partnerships with NGO’s to move famers along the continuum towards gaining their organic and fair trade certifications, and improving the viability of their crops. For example, we have been working with NGO partners in both Tanzania and the Congo to train local agronomists who then work with the farmers. We’ve seen dramatic improvements in quality in both countries and hope to develop finished products with Tanzanian and Congolese cacao in the coming year.
This work is rewarding in many meaningful ways. Over time, our work with farmers equates to their ability to send their children to school, improve their living conditions, reduce their exposure to environmental hazards, dramatically increase both their incomes and their self-sufficiency. All of this also serves to protect critical habitat for life on our planet – what could be more rewarding than doing all of that while making and eating delicious chocolate!?
What are the biggest challenges of running a responsible chocolate company?
Challenges are many and complex. As a small company, availability of quality organic cocoa and price fluctuations affect us greatly. We are also a creative company, yet we have needed a certain amount of structure as we grow. There are opportunities to take “shortcuts” and compromise our integrity at every turn, but the challenge is to maintain our steadfast commitment to our values.
And the chocolate industry is extremely competitive, with a multitude of companies that do a fair bit of “green washing.” Telling our story effectively to differentiate our products at the retail shelf is an ongoing challenge. But the rewards far outweigh the challenges. We’ve already had a meaningful impact on the planet in our first 5 years, and we’ve made some amazingly delicious treats that have delighted many thousands of consumers. The future is very bright for us!
Where do you see the company headed? Any exciting upcoming developments?
The company will continue to grow at a rapid pace, deepen our commitment to and work with farmers, and make more and more extraordinary chocolate products. We are looking forward to expanding into additional retail locations and ultimately, would like to have a 2nd factory on the east coast where we can more easily educate consumers in the same way we do in Seattle.
Ok, I have to know. Does the Jane Goodall dark chocolate bar follow the same recipe as the plain ol’ 70%? I think it tastes different, but that could be my infatuation with all things Jane colouring my perception!
Great question! Our 70% bar, whether wrapped in our standard 70% label or the Jane Goodall packaging, is the same chocolate you know and love! The Jane bar gives consumers the option to support the longstanding conservation efforts of the JGI Institute and our hero, Jane Goodall. Our 70% blend is balanced, delicious, and a winner of several blind tasting competitions including the 2011 Good Food Award.
Describe your favourite chocolate bar. Which of Theo’s bars best fit the bill?
Oh boy – it really depends on the day! I am a huge fan of our dark chocolate. The ideal chocolate is made with three ingredients; organic cocoa beans, organic sugar and organic cocoa butter – and all of our dark chocolate meets that standard. When we came out with our spicy chile bar, I ate that non-stop for weeks; same with our dark chocolate cherry almond bar, and now it’s our dark chocolate with salted almonds. I swear, it’s a health food! Visitors to our factory always comment on the healthy and fit physical appearance of our team…the daily doses of antioxidants from Theo dark chocolate helps!
I couldn’t agree more! A chocolate bar a day, keeps the doctor away, right? And if Theo plans to open a factory on the east coast (perhaps in DC…), I certainly will be getting my daily dose!
Monday, July 18, 2011
Of Wine and Weather
Tuesday, July 12, 2011
Chocolate Fail and Slight Indulgence
Monday, July 11, 2011
In a Pickle
Sunday, July 10, 2011
My Farmers Market Fancy
Wednesday, July 6, 2011
Chocolatiers of the Caribbean
It is always fun to try new chocolate, particularly one from a single origin. At a recent chocolate shop visit, I happened upon a bar sourced straight from the Caribbean! Grenada Chocolate has its own unique flavour and its own unique story. Founder and local Grenada resident, Mott Green, took time out to answer a few of my burning questions about this tasty and colourfully-wrapped chocolate.
First off, we are all curious about how Grenada Chocolate came to be.
During the 12 years before starting the chocolate company, I lived in a little bamboo house that I built in the mountains here in Grenada and experimented with growing my own food and living alone in the woods with very little money. There were cocoa trees all around, and I fell in love with both the cocoa and Grenada.
I founded The Grenada Chocolate Company with two friends after dreaming about the idea for many years. In 1999, one friend from the U.S., Doug Browne, offered a start-up loan and became a partner, together with myself and my oldest friend in Grenada, Edmond Brown. We researched and learned to make chocolate on a shoe-string, and built most of our own machines at the beginning. Over the years, we have found antique machines to refurbish and bought some new machines.
Wow, what a story. So why choose a bean-to-bar operation?
Well, my idea was what I now call "Tree to Bar." It is a way of ensuring fairness with cocoa farmers, in which actual laborers are in a cooperative with chocolate-makers. Everyone benefits equally, creating much more value for the cocoa beans by making fine chocolate in the region in which it is grown. So, of course, this meant bean to bar as well.
What factors do you consider in the choice of your current source of cacao?
We take any cocoa farm into our cooperative as long as they are truly committed to only using organic methods on their farm. All of the cocoa grown in Grenada is fantastic quality cocoa, very fine flavour.
What is the most rewarding aspect of working so closely with a community?
I love the people here in Grenada, so it is rewarding for me to be well loved and prominent in the local community. It feels right, as well, to work with farmers and people from the village where I live to make chocolate; it is like a family business!
What are the biggest challenges of running a responsible chocolate company?
Well, for me, the idea was to ensure social responsibility and fairness by manufacturing the chocolate bars right here at the cocoa farms. That is the only way to really guarantee true fairness. This, however, is a big challenge because it is difficult to produce chocolate in hot and humid climates. Being an isolated little island, it is also very expensive to import machines, parts, packaging material and the cost of energy is very high here. We are half solar-powered, which feels right, and also was a costly initial investment.
Where do you see the company headed? Any exciting upcoming developments?
More Organic cocoa farms, more chocolate, more sales internationally. New types of chocolate bars. Soon, we will have a 100% cocoa bar. And, later maybe a sea salt bar.
Describe your favourite chocolate bar.
I like our 82% and our Nib-a-Licious the best, depending on my mood
That 82% is pretty darn good, and I like the sound of the 100% cocoa bar! Grenada Chocolate can be found online or at certain specialty chocolate shops (like Biagio in DC). Thanks to Mott for chatting with me!

Monday, July 4, 2011
Red, White, and Blueberry!
Friday, July 1, 2011
The Price of Baking
High prices have been attributed to higher demand, depressed yields, inclement weather, and the diversion of crops to biofuels. Amidst fear of a repeat food crisis and rioting, as seen in 2008, global leaders have come together to seriously discuss the crop production and dissemination strategies necessary to feed a global population of 7 ... 9 ... and eventually 10.2 billion. In developing countries these price hikes are felt keenly, as a higher percentage of the poor's income goes toward food. While prices have gone up in the United States, most of us don't notice a drastic change. Much of our food bill actually goes to the processing, packaging, and advertising of products, and not for the commodity itself. So a higher price for a bushel of corn is slightly masked by the other steps along the value chain.
Why am I talking food prices? Well, the other day I went into Whole Foods to purchase a new 5-lbs bag of vegan cane sugar. What normally cost me $4.99 was now $6.99! A two-dollar increase in only a month. Considering the USDA documented an entire cent increase per pound in wholesale sugar (the biggest jump since 1975 and the highest price on record) between April and May, this may not be so surprising. But it also has some consequences for this blog.
I bake a lot. Though I attempt to write about a variety of topics on food, much of it comes back to baking. Due to not altogether unexpected increases in the price of sugar (and wheat soon to follow?) my baking activity may decrease, or at least shift. Hopefully, this will be the enticement needed to explore the use of alternative sweeteners and different interpretations of dessert (blueberries, anyone?). Between this hiccup and somewhat of a blogidentity crisis, my blog may be undergoing a bit of a redefining in the coming month. Keep your eyes peeled.
Potential upcoming topics: red, white, and blueberry; exotic chocolate; adventures in pickling
